What is a benefit of assertiveness in a negotiation context?

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Prepare for the ASU COM312 Communication, Conflict, and Negotiation Exam. Study with flashcards and multiple-choice questions. Access hints and explanations to ensure you're exam-ready!

In a negotiation context, assertiveness is crucial because it fosters respect and reduces escalation. When individuals communicate assertively, they express their needs, desires, and opinions clearly and confidently while also being respectful of others' views. This balance encourages open dialogue, making it more likely for all parties to engage constructively.

By promoting respect, assertiveness mitigates potential conflicts that can arise from misunderstandings or miscommunications. As parties feel respected and heard, the likelihood of escalating tensions decreases, allowing the negotiation to proceed in a more cooperative and productive manner. This creates an environment where solutions can be reached more effectively, benefiting all parties involved.

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