Arizona State University (ASU) COM312 Communication, Conflict, and Negotiation Exam 1 Practice Exam

The verification step in the creativity process is primarily focused on testing how an idea works. This step involves assessing the feasibility and practicality of the ideas generated during the earlier stages of the creative process. By rigorously examining the strengths and weaknesses of a proposed solution, individuals can determine if an idea can be effectively implemented and achieve the desired outcomes. This phase is crucial, as it helps to refine concepts, address potential issues, and ensure that the creative efforts lead to actionable results. Testing allows for adjustments and improvements, enhancing the overall viability of the idea before it is fully developed or executed.

The other choices, while relevant to various stages of the creativity process, do not encapsulate the primary focus of the verification step. Sharing ideas with others tends to occur earlier in the creative process when brainstorming, while documenting creative progress is more about tracking ideas rather than evaluating their effectiveness. Generating new ideas is part of the initial phases where exploration takes place, rather than the critical assessment involved in verification.